Nectar launches Creator Agent for influencer outreach
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Nectar has launched Creator Agent, an AI agent that searches more than 300 million creator profiles to find brand partners, then drafts outreach messages, builds landing pages and tracks campaign performance. The company says the agent is available globally now and covers Instagram creators and TikTokers. Nectar also plans to offer the agent through its Model Context Protocol (MCP), which would let teams use it inside AI assistants such as Claude, ChatGPT, Gemini and Copilot, as well as their own custom-built agents. That integration is planned, not yet available.
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- TechCrunch · AINectar launches Creator Agent to automate influencer discovery and outreach
Nectar has launched Creator Agent, an AI agent that searches over 300 million creator profiles to find brand partners, then drafts outreach, builds landing pages, and tracks campaigns. It is available globally today for Instagram and TikTok creators, with MCP access via Claude, ChatGPT, Gemini, and Copilot planned.
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