TechCrunch · AI· Lauren Forristal·· 16 h agoAI score40
Nectar launches Creator Agent to automate influencer discovery and outreach
Nectar launches an AI agent to automate creator discovery and outreach for brands
AI summary
Nectar has launched Creator Agent, an AI agent that searches over 300 million creator profiles to find brand partners, then drafts outreach, builds landing pages, and tracks campaigns. It is available globally today for Instagram and TikTok creators, with MCP access via Claude, ChatGPT, Gemini, and Copilot planned.
Source:TechCrunch · AI · techcrunch.com