Apple unveils new Apple TV 4K with Siri AI and hands-free far-field microphones

Apple announced the fourth-generation Apple TV 4K, featuring Siri AI, a new version of Siri powered by the next generation of Apple Intelligence that offers a full-screen conversational search experience. Built-in far-field microphones enable hands-free Siri use, and with an Apple Intelligence-enabled iPhone the assistant can answer personal-context requests such as playing a show a friend recommended. The device is priced at $299 in the U.S., with pre-orders open in the U.S. and 29 other countries and regions and in-store availability starting Friday, November 13; Siri AI is available as a beta on Apple TV 4K (2nd generation or later) in eight English-language markets at launch.