Modal launches first brand campaign with new logo and San Francisco billboards

Modal has unveiled a redesigned logo and wordmark alongside its first out-of-home brand campaign, with three billboards running across San Francisco until the end of May. The new logo, developed with Ty Wilkins, replaces the thin-lined cube "M" to stay legible from favicons to billboards. The campaign highlights Modal as an AI infrastructure platform, and the NYC-based company chose SF to reach the tech and AI epicenter.