J.Crew launches Style Advisor AI stylist built with Claude Code

J.Crew launched Style Advisor, an AI stylist on JCrew.com that recommends complete outfits rather than single products, available now for women's and men's styles in the U.S. J.Crew's team built it with Claude Code using multiple Claude models: Claude Fable 5.1 to plan the stylist reasoning, Claude Opus 5.5 for the prototype, Claude Sonnet 5.5 as the stylist in each conversation, and Claude Haiku 5.5 for quick tasks. Every recommendation is drawn from looks created by J.Crew's own stylists for catalog shoots.